Augmented reality PROJECTS

Print design + AR

Yenisei, LLC was founded in 2013 in St.Petersburg, Russia, when we decided to start offering Augmented Reality projects. We decided to place the 2013-2014 projects in our portfolio because we are proud that Yenisei, LLS, was the first company in St. Petersburg, Russia, in 2013 that developed Augmented Reality projects combining printing, AR, and Junaio (a free AR browser). Also, AR projects were new and progressive for their time, and it stays that way today.

EXAMPLES OF AUGMENTED REALITY PROJECTS

All the projects consist of:
1. Printing materials developed from an idea to the final variant. 2. Each item of printing materials has an integrated design AR mark. 3. AR content: videos or interactive 3d animation.

Junaio
At that time, Junaio was used to view AR projects. Junaio is a free AR browser developed by Metaio GmbH. Nowadays, Metaio stopped its support for the Junaio browser and removed it from the market.

Brand matching booklet for a business center with a very fascinating 3D interactive animation in AR

Business Center “Baltic Port” is located in a vivid industrial region of St. Petersburg, Russia. The booklet was developed by us from idea to its realization as printed material. It came out as a tri-folded booklet with an intricate 3D punching that looks like a real building. Augmented Reality is added on a special insert in a booklet. It is a multi-object 3D cartoon, which depicts a lively prospect filled with cars, which drive around that business center. The cars seem to be diving into the asphalt and jumping out on the other side. Check it out yourself. It is very catchy and attractive!

Brand sticker for 3D journalism with AR in a form of a shark that looked very realistically

Tri-folded booklet for Geek Picnic with AR made of funny interactive 3D animation with video files

Geek Picnic — is an international popular science festival and open air, dedicated to modern technologies, science and creation since 2011.

The booklet was developed and printed by our client before we started working with him. Our task was to develop AR effects, where the company logo Geek Picnic became a launching mark. Augmented Reality for Geek Picnic is a 3D interactive animation with video files, which you can watch one by one by clicking “Play next” button. We also added buttons to check out their social media pages and company website.

It’s important that AR content is scaled to the size of the mark. That is why it was a perfect solution from us to use a logo as a AR mark. It helped us play AR content from any device: it may be a booklet or a little sign, a sticker on a car or a huge image on a pavilion – anywhere where your phone or pad could scan logotype through AR browser Junaio.

Just imagine how large that animation could be when you draw your phone over the logo depicted on a huge pavilion (around 60 inches in diameter): a big transparent cylinder with moving figures and buttons inside which almost jump out to the viewer. It is a very impressive effect including the fact that one can press the buttons.

The results: effective brand recognition campaign, that is flexible and impressive to the wide range of potential clients. It is hard to forget, viral and catchy: people want to look again, share and speak about it.

Desk calendar for PET producers – containers with 3D animation for PET bottles in AR

“PET-Industry” company – is one of the largest producers of PET containers in St.Petersburg, Russia.

Desk calendar is a popular brand souvenir. We offered our long-term client to decorate it with a new feature – a 3D image of PET product above the printed page. We also planned a quarterly change of 3D animation of the bottle and a seasonal change of its background due to holidays or seasons (snowflakes or leaves).

A calendar with Augmented Reality was a blast! AR made it stand out from all other types of desk calendars and from competitors. People would even keep the old calendars just to enjoy the animation from time to time. It certainly helped to keep brand recognition for current and potential clients.

Holiday card for New Year for Baltic House with fairy tale type of AR animation

Baltic House is home to one of Europe’s major theatre festivals. Founded in 1991 and held annually, Baltic House International Theatre Festival became the first such event in Russian history. Following its initial success, the theatre was renamed after the festival that same year. In 2008, Baltic House International Theatre Festival received an honorable UNESCO prize.

Since 1998, the theatre has been a meeting place for Russian language theatres from the neighboring countries, holding an annual International Festival of Russian Theatres Abroad “Meetings in Russia”. Supported by the Ministry of Culture of the Russian Federation and Rossotrudnichestvo, the festival’s purpose is to strengthen creative ties with Russian-speaking theatre makers living abroad.

AR shows a very beautiful toy in a form of a glass ball with a winter tale inside. It is a very cute form of animation that excited both adults and kids, creates brand recognition and excites imagination.

Holiday card for New Year with AR animation of a kid’s toy

A producer of kids toys (we cannot name due to NDA), contacted us and asked to create a brand recognition campaign. We briefed several ideas and decide to use holiday postcards to spread the word about the brand to potential clients. The design for the postcards was taken from clipart and then our company created AR effects on it. The back side of the card contained the information about our client. The front side had AR mark that would load a kids toy 3D image dancing in the air (a rocking horse and snowflakes). The postcard created a very nice and lovely effect on people. Kids loved the AR effects, wanted to see it again, kept the card for a long time.

Invitation ticket to an event at Taleon Imperial Hotel with a video in AR

Taleon Imperial Hotel is one of the best hotels in St Petersburg Russia. The hotel is situated in the heart of historic St. Petersburg and is the luxury palace hotel in St.Petersburg, where Tsarist grandeur meets XXI century service.

Our company created design of invitation tickets to the VIP event in Taleon Imperial Hotel. One of the sides contained the information about the event and logos of the partners. The cover side of the invitation contained the AR mark which ran a brand video about the hotel, its benefits and amazing interior.

Brand booklet for prima ballerina with a video on its front side in AR

Irma Nioradze – prima ballerina of Mariinsky Theater, St.Petersburg, Russia

A multi-page brand booklet was created by me from mockups to circulation.
It included large colorful brand photos and Irma’s bio in both English and Russian.

The cover of the booklet has AR switched on which represents a short video highlight from a famous ballet «Don Quixote», with Irma Nioradze dancing the primary part. It AR also included buttons and links to the websites. The cover design is matching the highlight video design and is, in fact, its first screen.

About the logo and the name

The Yenisei is one of the longest rivers in the world. It’s powerful, affluent, and vivid. The logotype symbolizes the flow of water, energy, or money. It also resembles the sign of eternity and the church’s domes while providing the brand’s depth and uniqueness.

About the company

Yenisei, LLC was founded in 2013 in St.Petersburg, Russia, when we decided to start offering Augmented Reality or AR projects. Having successfully worked in the Design market for a while at the time, we were looking for new design service offerings that could make our company stand out among other design studios in the market.

AR Research

As a UX Researcher, I reviewed the latest trends in Design. And in January 2013, we brainstormed all the ideas at the time and found a unique solution for the Russian market – projects with Augmented Reality. This is why this branch was selected for more detailed research.

First, we reviewed the AR market in Russia (almost non-existent), the USA, Europe, and Asia. Then, we analyzed all possible ways of using Augmented Reality in various spheres of work and everyday life: architecture, art, marketing, medical fields, education, and many more. We will not provide detailed evidence from research as it is a very vast topic and deserves a separate presentation.

After a thorough review of existing technologies, software possibilities, the time needed to master the topic, specific licenses required to start working with AR, and market demand in the country, we decided to concentrate our attention on the most accessible direction at the moment – polygraphy with augmented reality.

Reasons for choosing polygraphy with AR

Wide usage of printing products at the market,
Our extensive work experience in the production of similar projects from idea to printing (Full-service Print media, Graphic Design Service),
Our clients were ready to try something new in their designs, so we had a loyal focus group. We have always been excellent at building long-term relationships with our clients.

Why did we choose Metaio?

A new research stage began when we reviewed all available technologies for creating AR for polygraphy. As a result, we chose a software solution from Metaio.

It is a fast and easy solution on the market.
It had its free AR browser Junaio (app) to watch AR effects. It saves budget and time on app development.
Easy to learn and master the program itself. It saves time.
Important detail: reasonable pricing for licenses.
Possibility to switch on both 3D objects and videos.
Possibility to use the printed image itself as a mark that launches АR effects (not just a QR code).
Possibility to keep all the virtual design content on our servers.

We are proud that Yenisei, LLS, was the first company in St. Petersburg, Russia, in 2013
that developed Augmented Reality projects combining printing, AR (3D, video), and a free AR browser – Junaio

Augmented reality PROJECTS

EXAMPLES OF AUGMENTED REALITY PROJECTS

Brand matching booklet for a business center with a very fascinating 3D interactive animation in AR

Brand sticker for 3D journalism with AR in a form of a shark that looked very realistically

Tri-folded booklet for Geek Picnic with AR made of funny interactive 3D animation with video files

Desk calendar for PET producers – containers with 3D animation for PET bottles in AR

Holiday card for New Year for Baltic House with fairy tale type of AR animation

Holiday card for New Year with AR animation of a kid’s toy

Invitation ticket to an event at Taleon Imperial Hotel with a video in AR

Brand booklet for prima ballerina with a video on its front side in AR

About the logo and the name

About the company

AR Research

Reasons for choosing polygraphy with AR

Why did we choose Metaio?

We are proud that Yenisei, LLS, was the first company in St. Petersburg, Russia, in 2013
that developed Augmented Reality projects combining printing, AR (3D, video), and a free AR browser – Junaio

⫷ Windows display design — Product design

Elevate your online experience with our professional UX/UI design services

Reach out to us at UXUI.Miami to schedule a consultation

Augmented reality PROJECTS

EXAMPLES OF AUGMENTED REALITY PROJECTS

Brand matching booklet for a business center with a very fascinating 3D interactive animation in AR

Brand sticker for 3D journalism with AR in a form of a shark that looked very realistically

Tri-folded booklet for Geek Picnic with AR made of funny interactive 3D animation with video files

Desk calendar for PET producers – containers with 3D animation for PET bottles in AR

Holiday card for New Year for Baltic House with fairy tale type of AR animation

Holiday card for New Year with AR animation of a kid’s toy

Invitation ticket to an event at Taleon Imperial Hotel with a video in AR

Brand booklet for prima ballerina with a video on its front side in AR

About the logo and the name

About the company

AR Research

Reasons for choosing polygraphy with AR

Why did we choose Metaio?

We are proud that Yenisei, LLS, was the first company in St. Petersburg, Russia, in 2013that developed Augmented Reality projects combining printing, AR (3D, video), and a free AR browser – Junaio

⫷ Windows display design — Product design

Elevate your online experience with our professional UX/UI design services

Reach out to us at UXUI.Miami to schedule a consultation

We are proud that Yenisei, LLS, was the first company in St. Petersburg, Russia, in 2013
that developed Augmented Reality projects combining printing, AR (3D, video), and a free AR browser – Junaio